Strategy Page

Strategy/Pricing for Native Inventory:

Strategy	Description	Min Bid Price (CPC)		Min Budget		Targeting Options Avaliable
Strategy	Description	Non- Premium Geo	Premium Geo	Min Overall Budget	Min Daily Budget	Language	Intent	keyword	Audience	Affinity
Premium	All Premium placements	$0.040	$0.160	$200	$100		X	X	X	X
PaceUp	All placements	$0.010 \| $0.025	$0.050 \| $0.100	$300	$100		X	X	X	X
Kickstart	All placements except high-traffic ones for daily budget under $100.	$0.010 \| $0.025	$0.050 \| $0.100	$100	$15		X	X	X	X
Click Affinity	All placements based on the clickers of the brand segment	$0.030	$0.090	$100	$20	X	X	X	X
Intent	All placements based on the targeted Intent	$0.030	$0.090	$100	$50	X		X	X	X
Retargeting	All placements based on the clickers of the brand	$0.040	$0.120	$100	$20	X	X	X		X
Keyword	All placements based on the targeted keywords	$0.050	$0.100	$100	$20		X		X	X
Whitelist	Specific placements selection	Dynamic	Dynamic	$150	$50 \| $100		X	X	X	X
Affiliate ^*	All placements except high-traffic ones	Dynamic	Dynamic	$100	$30	X	X	X	X	X

Strategy/Pricing for Rich Media Inventory :

Strategy	Inventory Type	Description	Bid Type	Min Bid Price		Min Budget		Targeting Options Avaliable
Strategy	Inventory Type	Description	Bid Type	Non- Premium Geo	Premium Geo	Min Overall Budget	Min Daily Budget	Language	Intent	keyword	Audience	Affinity
Rich Media	In-Screen, In-Image, In-Footer	Specific placements selection	CPM	$0.5	$2	$100	$15		X		X	X
	In-Footer, In-Screen	Specific placements selection	CPC	$0.1	$0.40	$100	$15		X		X	X
	Cuboid	Specific placements selection	CPM	$0.3	$2	$100	$15		X	X	X	X

Note:

Placements refer to the inventory from various partners associated with Adgebra, such as websites or other advertising spaces where ads can be displayed.
Premium Strategy: This strategy focuses on strategically selecting premium placements that align with market perceptions.
Whitelist Strategy : The min bid price will be calculated dynamically based on past two days average of the specific placements. If past two days average of the particular placement is $0.03 then the min bid price will be 1.5 times of the average bid price i.e (1.5*0.03)=$0.045.
Affiliate Strategy :This strategy is for limited accounts, to enable it in your account, please connect with the Adgebra sales/account manager. The min bid price will be calculated dynamically based on past two days average of the specific placements. Ex : If past two days average of the particular placement is $0.03 then the min bid price will be will be 0.5 times of the average bid price i.e. (0.5*0.03)=$0.015.
Last two days average will be considered for specific placement, while for any new placements default price will be $0.01 and while for premium placement the default price will be $0.02
Adjustments to the bid price can be easily made through the placement analysis report, allowing you to increase or decrease bids as needed to optimize performance.
Access to the Rich Media strategy is not available for Adgebra's self-serve DIY accounts. If you're interested in exploring the Rich Media inventory, please reach out to the Adgebra sales or account manager for assistance.
For Whitelist and Affiliate strategies, since the pricing is dynamic, any increase in bid price at the placement, device, or geo level cannot be subsequently lowered due to the nature of dynamic pricing.
Kickstart Strategy:
- If the daily budget is $100 or more, high-volume placements will be available.
- If the daily budget is below $100, high-volume placements will not be available.
Paceup and Kickstart strategies will have two distinct bid prices based on premium and non-premium placements. Which will be as follows based on the campaign geo targeting applied.
- Non-Premium Placement and Non premium Geo : $0.010
- Non-Premium Placement and premium Geo: $0.05
- Premium Placement and Non premium Geo: $0.025
- Premium Placement and premium Geo: $0.100
Whitelist Strategy: Budget Allocation Guidelines

To ensure optimal ad visibility and performance, we've established minimum budget requirements based on the traffic volume of your targeted categories or placements.

1. High Traffic Volume Placements:

Minimum Daily Budget: $100
Reason: High traffic placements require a higher budget to maintain visibility and compete effectively.

2. Standard or Lower Traffic Placements:

Minimum Daily Budget: $50
Reason: For placements with lower traffic volumes, a reduced budget is sufficient to achieve the desired performance.