Strategy | Description | Min Bid Price (CPC) | Min Budget | Targeting Options Avaliable | ||||||
---|---|---|---|---|---|---|---|---|---|---|
Non- Premium Geo |
Premium Geo |
Min Overall Budget |
Min Daily Budget |
Language | Intent | keyword | Audience | Affinity | ||
Premium | All Premium placements | $0.040 | $0.160 | $200 | $100 | X | X | X | X | PaceUp | All placements | $0.010 | $0.025 | $0.050 | $0.100 | $300 | $100 | X | X | X | X | Kickstart | All placements; high-traffic placements are enabled only if the daily budget exceeds $100. | $0.010 | $0.025 | $0.050 | $0.100 | $100 | $15 | $100 | X | X | X | X | Click Affinity | All placements based on the brand segment clickers; high-traffic placements are enabled only if daily budgets exceeds $50. | $0.030 | $0.090 | $100 | $20 | X | X | X | X | Intent | All placements based on the targeted Intent | $0.030 | $0.090 | $100 | $50 | X | X | X | X | Retargeting | All placements based on brand clickers; high-traffic placements are enabled only if the daily budget exceeds $50. | $0.040 | $0.120 | $100 | $20 | X | X | X | X | Keyword | All placements based on targeted keywords; high-traffic placements are enabled only if the daily budget exceeds $50. | $0.050 | $0.100 | $100 | $20 | X | X | X | Whitelist | Specific placement selection ; high-traffic placement selection is enabled only if the daily budget exceeds $100. | Dynamic | Dynamic | $150 | $50 | $100 | X | X | X | X | Affiliate * | All placements ; high-traffic placements are enabled only if the daily budget exceeds $50. | Dynamic | Dynamic | $100 | $30 | X | X | X | X | X |
Strategy | Inventory Type | Description | Bid Type | Min Bid Price | Min Budget | Targeting Options Avaliable | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Non- Premium Geo |
Premium Geo |
Min Overall Budget |
Min Daily Budget |
Language | Intent | keyword | Audience | Affinity | ||||
Rich Media | In-Screen, In-Image, In-Footer | Specific placements selection | CPM | $0.5 | $2 | $100 | $15 | X | X | X | ||
In-Footer, In-Screen | Specific placements selection | CPC | $0.1 | $0.40 | $100 | $15 | X | X | X | |||
Cuboid | Specific placements selection | CPM | $0.3 | $2 | $100 | $15 | X | X | X | X |
Paceup and Kickstart strategies will have two distinct bid prices based on premium and non-premium placements. Which will be as follows based on the campaign geo targeting applied.
To ensure optimal ad visibility and performance, we've established minimum budget requirements based on the traffic volume of your targeted categories or placements.
1. High Traffic Volume Placements:
2. Standard or Lower Traffic Placements: